MailerLite
Active subscribers
Unsubscribed and bounced contacts are not the normal paid subscriber unit, but the highest active subscriber count during the billing cycle can affect the tier.
Interactive 2026 planning tool
Estimate the email plan you are likely to need—before you import the list.
Enter your audience size, sending frequency and workflow needs. MailScouter estimates monthly email volume, tests free-plan eligibility and identifies the likely minimum plan across six researched platforms.
Selected product links may earn MailScouter a commission. Commercial relationships do not determine verdicts or placement.
Plan estimator
Model the list you expect to operate.
The tool runs entirely in your browser. It does not submit, save or transmit the values you enter.
Estimated monthly requirement
5,000 emails1,000 contacts × 4 campaigns with light automationDisplayed prices are public entry references, not checkout quotes. Open the vendor's pricing page to confirm the exact contact tier, currency, tax, billing cadence and current promotion.
What the model calculates
A shortlist—not a fabricated checkout total.
The calculator first estimates monthly email volume from the audience size, campaign frequency and automation multiplier. It then applies documented free-plan limits, send multiples and workflow restrictions to identify the likely minimum plan.
Finally, it scores business-model fit and adds warnings about the provider's billing unit. A strong fit score does not override a missing integration, migration cost or a workflow you have already tested successfully elsewhere.
The number that creates the invoice
Six platforms use six materially different billing models.
A database of 5,000 records does not necessarily create the same bill on every platform. Understand which records count before importing ecommerce customers, unsubscribed contacts or multiple publications.
Kit
Active unique subscribers
Subscriber tiers scale above the public entry price; the free Newsletter plan can hold up to 10,000 active unique subscribers.
beehiiv
Active subscribers across a workspace
The selected Scale or Max tier follows the combined active subscriber count across publications in the workspace.
Omnisend
Billable contacts
The count can include subscribed contacts and certain non-subscribed customers or visitors used by ecommerce workflows.
Klaviyo
Active profiles
Any email profile that is not suppressed may count; suppressed profiles do not count toward email pricing.
Mailchimp
Multiple contact statuses
Subscribed, unsubscribed and non-subscribed contacts can count, while duplicate people in separate audiences can increase the billable total.
Important limitations
What this calculator deliberately does not claim.
- No regional quote: currencies, tax and promotions depend on location and checkout timing.
- No SMS invoice: message prices vary by destination, carrier and purchased volume.
- No exact automation forecast: triggered emails depend on customer behavior, not only list size.
- No migration-cost estimate: implementation time, integrations and rebuilt flows can exceed the first-year subscription difference.
- No permanent price promise: plan structures change, so every result includes a direct official pricing link.
FAQ
Questions about email marketing pricing.
Does the calculator show the exact amount I will pay?
No. It estimates monthly email volume, free-plan eligibility and the likely minimum plan using documented public rules. Regional taxes, temporary promotions, annual discounts, exact subscriber tiers, SMS volume and checkout changes can alter the final price.
Why do Klaviyo and Mailchimp show a live-price requirement?
Their public pricing builders are highly dynamic and depend on selected contacts or active profiles, message volume, region, billing cadence and current offers. MailScouter does not convert a temporary calculator state into a universal price claim.
How are automated emails estimated?
The tool adds a planning multiplier to campaign volume. Light automation adds 25 percent and lifecycle-heavy automation adds 75 percent. Real automation volume depends on trigger frequency and customer behavior, so the result is a budgeting estimate rather than a send forecast.
Why can the paid contact count be larger than my newsletter list?
Some ecommerce platforms bill against customers or active profiles that can receive email, not only contacts who explicitly joined a newsletter. Mailchimp also counts several contact statuses. Review the billing basis before importing a store database.
Should I always choose the highest fit score?
No. The score reflects the selected business model and constraints, but migration cost, required integrations, editor preference and existing workflows can outweigh the ranking. Use the result as a shortlist and read the full review before connecting production data.
Primary evidence
Official pricing and billing sources checked for the tool.
Plan limits and promotional prices can change without notice. The vendor's live checkout remains the final source for a purchase.
- MailerLite pricing ↗ Checked August 1, 2026
- MailerLite plan and billing rules ↗ Checked August 1, 2026
- MailerLite paid plan update FAQ ↗ Checked August 1, 2026
- Kit pricing ↗ Checked August 1, 2026
- Kit Newsletter plan ↗ Checked August 1, 2026
- Kit Creator and Creator Pro pricing ↗ Checked August 1, 2026
- beehiiv pricing ↗ Checked August 1, 2026
- beehiiv subscriber plan tiers ↗ Checked August 1, 2026
- Omnisend pricing ↗ Checked August 1, 2026
- Omnisend Pricing Plans 2026 ↗ Checked August 1, 2026
- Klaviyo pricing ↗ Checked August 1, 2026
- Klaviyo active email profiles ↗ Checked August 1, 2026
- Mailchimp Marketing pricing ↗ Checked August 1, 2026
- Mailchimp contact types and plan limits ↗ Checked August 1, 2026